What a real AI visibility measurement includes
Four things: presence (are you in the answer at all), form (linked citation vs unlinked brand mention), prompt coverage (which of your buyers' questions surface you, and which do not), and share of voice (your presence relative to named competitors on the same prompts). Any of them alone is a vanity number; together they tell you where to work next.
How to improve it
Improve the substrate (rank for the topic), then improve extractability (answer-first pages, question headings, citable facts, clear entities), then improve presence where engines look beyond your site (the ranking community threads, credible directories and reviews). Measure monthly; engines iterate fast and your competitors' coverage changes under you.
Frequently asked questions
How is AI visibility different from rank tracking?+
Rank tracking watches your position on a results page. AI visibility watches whether you are inside the answer itself, across multiple engines that do not have positions at all.