Free tool
Free meta description checker
The meta description does not directly move rankings, but it is your ad copy on the results page and a common source for the snippet under your link (and for how AI answers summarize your page). This tool checks it exists and fits the ~150-160 character window before truncation.
How to fix what it finds
- Write it like ad copy: what the reader gets, plus a reason to click, in plain language.
- Aim for roughly 150 to 160 characters so it does not truncate mid-promise.
- Include the target query naturally; matched words are bolded in results and draw the eye.
- Give every important page a unique description; duplicated ones get ignored and rewritten.
Frequently asked questions
Do meta descriptions affect rankings?+
Not directly. They affect click-through rate, which is the thing rankings are for. Google also frequently substitutes its own snippet when the description does not match the query.
Why does Google show a different snippet than my description?+
Google rewrites snippets to match the query when your description is missing, generic, or off-topic for that search. A specific description that matches your page's core question gets used more often.
More free tools
Optimizing for AI answers? Read the practical guide to GEO and AEO.
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